Stagnant Growth, Weak Consumer Demand

The economy stagnated in Q1, while 2026 growth expectations sit around 0.3%-0.9%. Household consumption fell and purchasing power remains squeezed by energy costs, weakening domestic demand and increasing downside risks for retailers, manufacturers and service providers operating in France.

Tourism And Aviation Scale-Up

Tourism reached $178 billion in 2025, around 46% of the Middle East total, with roughly 123 million domestic and international tourists. Hospitality, aviation, events and retail suppliers benefit, though execution demands in labor, infrastructure and service quality are intensifying.

Manufacturing Cost Shock Rising

Vietnam’s April manufacturing PMI fell to 50.5, a seven-month low, as new orders contracted and export orders declined again. Fuel, oil, and transport costs drove input inflation to a 15-year high, squeezing margins, delaying deliveries, and weakening factory hiring and inventories.

BOJ Tightening and Rate Risk

Markets now price a strong chance of a June rate hike, with the policy rate at 0.75% and many economists expecting 1.0% by end-June. Higher borrowing costs, bond yields, and yen shifts will affect financing, valuations, and consumer demand.

US Trade Deal Uncertainty

Bangkok is accelerating a reciprocal trade agreement with Washington while defending itself in a Section 301 probe. With US-Thai trade above $93.6 billion in 2025, tariff outcomes and sourcing demands could materially affect exporters, manufacturers, and investment planning.

Labor Localization Compliance Tightens

Authorities are tightening Saudization through the updated Nitaqat program and Qiwa contract rules, targeting 340,000 additional localized jobs over three years. Stricter full-time, wage and contract requirements raise compliance costs, workforce planning complexity and visa constraints for foreign employers.