Resilient Export Growth Amid Global Shifts

Despite global headwinds, Turkey’s exports reached $296.4 billion in 2025, with robust performance in high-tech, defense, and diversified markets. However, cost pressures and shifting EU trade rules create sectoral winners and losers, requiring adaptive strategies.

Shifting Global Trade Power Dynamics

Despite US tariffs, China posted a record $1.19 trillion trade surplus in 2025 by expanding exports to Africa, Southeast Asia, and Latin America. This shift signals a gradual erosion of US trade dominance and compels international businesses to reassess market access and competitive positioning.

High Energy and Tax Costs Undermine Competitiveness

Pakistan’s elevated energy tariffs and tax burdens are driving some multinational companies to exit, while others adapt through local sourcing. These costs, among the highest in the region, erode export competitiveness and deter new foreign investment, complicating business operations.

Sanctions and Decoupling from Russian Energy

The EU is phasing out Russian gas by 2027 and expanding sanctions on Russia’s defense and energy sectors. Ukraine urges further asset freezes and restrictions. This shift is reshaping regional energy markets and supply chains, creating both risks and opportunities for international operators.

Outbound Investment and Global Capital Flows

China’s record trade surplus is fueling outbound private investment, with over $1 trillion flowing into global markets. This trend increases China’s influence in international finance but raises risks of sudden capital reversals and global market volatility.

Export Growth Amid Currency and Tariff Risks

Thailand’s exports surged 16.8% in December 2025, but a stronger baht and new U.S. tariffs threaten competitiveness. Export growth is expected to slow in 2026, with ongoing uncertainties around trade policy and global demand affecting business planning.

Labor Market Transformation and Data Challenges

Saudi Arabia has doubled women’s labor participation and created 800,000 jobs, but conflicting labor data and rising unemployment rates raise concerns about policy effectiveness and workforce sustainability. Reliable labor statistics are critical for business planning and investment decisions.

Regulatory Uncertainty and National Security

China’s regulatory environment has become more unpredictable, with heightened enforcement on national security, technology, and data. Foreign businesses face stricter compliance requirements, greater scrutiny, and potential exposure to sudden policy shifts, impacting investment and operational planning.

Surge in Used EV Market Drives Battery Reuse

France’s used electric vehicle market grew 30% in 2025, with battery longevity and second-life applications now critical. This trend boosts demand for battery reuse solutions, influencing investment strategies and the structure of aftersales and recycling supply chains.

Disrupted Export Logistics and Supply Chains

Russian attacks on ports and logistics hubs have cut Ukraine’s export earnings by $1 billion in Q1 2026, forcing rerouting via rail and reducing agricultural and industrial exports by up to 47%. Ongoing risks threaten the stability of global supply chains reliant on Ukrainian goods.

China’s Beef Import Quotas Impact

China’s new safeguard measures on Brazilian beef, effective January 2026, introduce quotas and higher tariffs on excess volumes, potentially reducing Brazil’s beef exports to China by up to 6%. This will force Brazilian producers to adjust supply chains and diversify export markets, impacting agribusiness strategies.

Diversification of Trade Partnerships

With strained US and EU relations, South Africa is strengthening ties with the UAE, China, and other Asian markets. This diversification supports investment in renewable energy, AI, and manufacturing, but also exposes the country to new geopolitical and compliance risks.

Agricultural Modernization and Trade Shift

Pakistan is rapidly modernizing its agriculture sector through Chinese technology and investment, aiming for export-led growth and higher yields. This transformation presents new opportunities for agribusiness and logistics, but also heightens dependency on Chinese expertise and market access.

AI, Misinformation, and Public Trust Challenges

The US government and major corporations are increasingly using AI for both operational efficiency and public communication. The proliferation of AI-generated content, including official government imagery, is raising concerns about misinformation and eroding public trust. This trend is prompting regulatory scrutiny and reputational risk for businesses, especially those in technology, media, and consumer-facing sectors.

Shadow Fleet and Illicit Trade Networks

Russia’s use of a vast shadow fleet to circumvent sanctions enables continued oil exports but exposes international shipping, insurance, and logistics firms to enforcement actions and compliance risks. Recent Western crackdowns are increasing operational uncertainty for global maritime and trade actors.

Commodity Export Competitiveness

South Africa’s strategic mineral and agricultural exports benefit from global rediversification and commodity demand, but are constrained by domestic logistics, policy uncertainty, and rising input costs, impacting trade balances and sectoral investment strategies.

Stable Growth and Investment Climate

President Prabowo projects economic growth above 5% with low inflation, driven by industrialization and the new sovereign wealth fund Danantara. The government is rationalizing state-owned enterprises and courting foreign investors, enhancing Indonesia’s appeal as a stable investment destination.

Digital Economy and IT Export Growth

Pakistan’s IT exports have surged, reaching record highs with 26% year-on-year growth and over $750 million in new international investment. Regulatory reforms, digital finance, and US-linked fintech partnerships are driving the sector, making it a bright spot for diversification and global market integration.

Geopolitical Alliances and Trade Policy Coordination

US trade and investment policies are increasingly intertwined with geopolitical alliances, as seen in evolving US-South Korea agreements and pressure on Indo-Pacific partners to align with US strategic interests. This affects market access, regulatory frameworks, and supply chain security for international businesses.

Supply Chain Resilience and Diversification

Thailand has gained sourcing share as global supply chains diversify away from China, with U.S. imports from Thailand rising 28% in 2025. However, new trade regulations, such as the EU’s CBAM, and stricter U.S. origin verification are increasing compliance burdens for exporters.

Disrupted Oil Exports and Geopolitical Risk

Despite sanctions, Iran remains a major oil exporter, primarily to China. However, unrest, U.S. military threats, and new tariffs have increased the risk of supply disruptions, impacting global energy prices and complicating long-term contracts and logistics for energy buyers.

Urban Mobility and Infrastructure Investment

Major infrastructure projects, such as the Riyadh Metro expansion, are improving urban connectivity and supporting economic diversification. These investments, aligned with Vision 2030, enhance logistics, workforce mobility, and the overall business environment, but require sustained funding and efficient execution to realize their full impact.

US-South Korea Trade Tensions Escalate

The US has raised tariffs on South Korean goods from 15% to 25% due to legislative delays in Seoul, impacting autos, lumber, and pharmaceuticals. This escalation threatens South Korea’s export competitiveness, disrupts supply chains, and injects volatility into bilateral and global trade relations.

Robust Public Investment Surge

Turkey’s 2026 Public Investment Program allocates nearly 1.92 trillion TRY across 13,887 projects, prioritizing infrastructure, energy, health, education, and earthquake resilience. This unprecedented scale of investment is set to enhance logistics, energy independence, and social infrastructure, directly impacting supply chains and regional connectivity.

Strategic Diversification Away from U.S. Dependence

Canada is actively seeking to double non-U.S. exports by 2035, driven by repeated U.S. tariffs and trade unpredictability. This diversification strategy is reshaping investment priorities, market access, and supply chain decisions for Canadian and international firms operating in the country.

Critical Minerals And Semiconductor Supply Chains

Vietnam is deepening partnerships with the EU and other global actors to develop its rare earths, tungsten, and semiconductor sectors. These efforts aim to diversify supply chains, reduce dependence on China, and position Vietnam as a key node in global technology manufacturing.

Discounted Russian Oil Reshapes Markets

Deep discounts on Russian crude—up to $35 per barrel below Brent—have shifted market dynamics, particularly in Asia. While this supports Russian export volumes, it erodes state revenues and creates volatility in global oil pricing, affecting competitors and downstream industries worldwide.

Critical Minerals and Green Transition Partnerships

Brazil and the EU are advancing cooperation on lithium, nickel, and rare earths, vital for the digital and clean energy transitions. This positions Brazil as a key supplier in global critical minerals value chains, attracting investment but also requiring adherence to high transparency and environmental standards.

Cross-Border Trade and Supply Chain Complexity

France’s integration into the European battery value chain means used batteries frequently cross borders for reuse or recycling. Regulatory divergence, logistics, and certification requirements create both risks and opportunities for international supply chain participants.

Trade Policy Shift to Strategic Diversification

India is moving from broad liberalization to selective, strategic trade engagement. Recent agreements with the UK, UAE, and others, plus supply-chain diversification, aim to build resilience amid global protectionism and realign India’s role in global value chains.

Semiconductor Industry Expansion and Resilience

Massive investments, including TSMC’s Kumamoto project, are transforming Japan’s semiconductor sector, with 6.2 trillion yen projected by 2030. This shift, driven by AI demand and 'de-China' strategies, positions Japan as a key global hub, attracting supply chain partners and foreign capital.

Macroeconomic Reform and Privatization Drive

Egypt is accelerating economic reforms, including privatization and reducing state economic involvement, to attract foreign investment. The government aims for over 70% private sector investment by 2030, supported by IMF-backed policies, improved credit ratings, and targeted sector incentives.

Surge in Foreign Investment in Germany

Foreign direct investment in Germany more than doubled to €96 billion in 2025, surpassing German outbound investment for the first time since 2003. Political stability, EU market access, and legal certainty make Germany increasingly attractive for international investors, supporting growth and supply chain resilience.

Energy Security and Diversification Drive

Major investments in natural gas, renewables, and nuclear projects are underway, including Sakarya Gas Field expansion and offshore drilling in Somalia. Partnerships with global energy firms and increased domestic production aim to reduce import dependency and stabilize energy costs for industry.

Escalating U.S. Secondary Tariffs

The United States has imposed a sweeping 25% tariff on any country trading with Iran, sharply escalating secondary sanctions. This move threatens to disrupt global supply chains, deter foreign investment, and force international businesses to reassess exposure to both Iran and U.S. markets.

Stricter Environmental and Import Regulations

New regulations require burn-free certification for feed corn and wheat imports, aligning with global sustainability standards. These rules increase compliance costs for importers and may disrupt agricultural supply chains, especially for animal feed and food processing sectors.